We are performance obsessed thrill-seekers passionately devoted to creating mobility products that transform our lives by revolutionizing how we ride.

 Our guiding vision is to amplify individual potential and, in doing so, inspire sustained global progress.

We believe in the power of riding faster and farther.

We believe in maximizing the efficiency of every mile traveled.

We believe customers are our greatest asset; exceeding their expectations will always be our greatest priority.

We believe superior quality and exceptional performance should be reliable and reasonably priced.

We believe in fearlessly pushing boundaries and boldly disrupting the status-quo.
We believe in ambitiously advancing every aspect of our business through an environment of continuous improvement in the pursuit of perfection. 


Our Story 

Juiced Bikes is a California-based electric bike company offering innovative and top-performing electric mobility products at an accessible price. By using a direct-to-consumer distribution model, Juiced Bikes eliminates redundancy in an otherwise outdated supply chain to create a more affordable purchasing path for its customers.

The company was founded in 2009 by Tora Harris who graduated from Princeton University with a degree in Mechanical and Aerospace Engineering. Harris is a record-breaking high jump champion, five-time American Champion, and a 2004 Olympian. His passionate commitment to academic pursuits and athletic competition is now devoted to developing high performance personal mobility products that take customers on a life-changing ride.

Originally established as an importer of Lithium-Ion batteries, Juiced Bikes made the jump from importer to electric bike manufacturing company, and quickly progressed to developing electric bikes with the inventive and functional ODK Utility e-bike launching in 2010.

Juiced products are designed, engineered, and supported by a team in San Diego, California and produced to exacting quality specifications. We take enormous pride in setting performance standards for range, quality, durability, affordability, and service support for the global electric bike industry.

With a fierce commitment to utilizing advanced technologies to optimally distribute and support our products, Juiced ensures an efficient, reliable and trusted connection with our customers.