For Riding Range, Battery Power, Safety & Affordability

We are a California-based company producing innovative, high-performing, and value-optimized electric mobility products. Always committed to a customer-first ideology, Juiced was one of the original direct-to-consumer electric bike brands in the U.S. market with an infrastructure uniquely positioned to maximize performance value to our riders.

Creating Solutions that Empower

We strive to make daily challenges easier, to unlock opportunities, and to bring elusive ambitions within reach. We measure the value of our work by the value we add to your life.

Delivering Uncompromising Performance

Juiced e-bikes are painstakingly engineered and innovated so our riders will never have to sacrifice performance for price, function for form, substance for style, safety for speed, or quality for affordability.

Always Aim for the Podium

Our corporate culture has been framed by the values of Juiced Bikes founder and Olympian, Tora Harris. He inspires us to think like Olympians, who measure their success against physical limits rather than the achievements of others. We ask ourselves, “Is this the best we can do?” If not, there’s still work to be done.

Providing Value Directly to Our Customers

Our customers are our greatest asset. Maximizing the value we provide to them demands direct connectivity. These relationships are too important to outsource.

Exceptional Batteries Power Our E-Bikes, Exceptional People Power Our Company

Juiced Bikes has become a trusted and leading e-bike brand with the support of dedicated, talented, and fiercely loyal employees. We are committed to reciprocating that loyalty by embracing their diversity, respecting and protecting their well-being, and supporting our shared pursuit of continuous improvement across all areas of our business.

Efficiency is the Purest Path to Personal, Corporate, and Global Progress

We believe in maximizing the efficiency of every mile traveled. We believe a revolutionary mobility transformation is not a matter of IF, but of WHEN. We believe the pursuit of efficiency produces the most impactful innovations. We believe sustainability and global protection efforts must be functional, practical, safe, and always FUN!

Our Story

Juiced Bikes was founded in 2009 by U.S. Olympic high jumper Tora Harris, who graduated from Princeton University with a degree in Mechanical and Aerospace Engineering. The same passion that drove his success in academics and athletics is now devoted to developing transformative mobility solutions engineered to take customers on a life-changing ride. Tora is supported by an elite and accomplished management team focused on driving continuous improvement and strategic innovation across every aspect of their business.

Originally a producer of high-capacity Lithium-Ion batteries, Juiced quickly realized the need for comprehensive upgrades to e-bike technology. In 2010, the Juiced ODK Utility e-bike was launched, offering riders an inventive, efficient, and highly functional transportation alternative. The company’s rapid, organic growth is a testament to the broad appeal of their signature value proposition: the highest level of quality, performance, and support for the best possible price.

Juiced products are designed, engineered, and supported by a team of e-bike experts in San Diego, California and produced to exacting quality specifications. Our in-house support staff and service technicians ensure a trusted, reliable, and direct connection with our customers. We take tremendous pride in setting performance standards for product quality, riding range, battery power, safety, and affordability in the global e-bike industry.

We are grateful for the opportunity to fuel the diverse adventures and aspirations of our customers.

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